Puma

On October 1, 1948, the PUMA brand is born and registered at the German Patent and Trademark Office. In December 1948, Rudolf Dassler announces his decision to name the company “PUMA Schuhfabrik Rudolf Dassler” in a letter to partners and customers. Puma has been one of the world’s leading brands with sports and leisure products for more than 60 years. PUMA relentlessly pushes sport and culture forward by creating the fastest products for the world’s fastest athletes. Since 1948, PUMA has drawn strength and credibility from its heritage in sports. The main football star with Puma football boots is Neymar Junior.