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On August 18, 1949, Adi Dassler, at the age of 49, registered the ‘Adi Dassler adidas Sportschuhfabrik’ and started working with 47 employees in the small town of Herzogenaurach. In the same year, he registered a shoe that included the registration of the soon-to-be famous adidas 3-Stripes. From humble beginnings to a global success story – accelerated by a miracle… When the German soccer team faced the invincible Hungarians in the 1954 World Cup final, they won much more than just a trophy. Their incredible victory would be heard around the world for decades to come. This has made adidas and its founder household names on football pitches everywhere. The adidas brand offers clothing and footwear for every sport, every fashion and every style, whether you’re an athlete or a fashionista. World-famous football players who are and still swear by the Adidas brand: Lionela Messija, Davida Beckhama, Derricka Rosea…
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